Bonton Farms

BONTON FARMS “Redefine Community”

This was my intro to creative direction. The work was created off-the-clock, free of charge and totaled up to a campaign value of $729,597.28 With Ad 2 Dallas, we presented the case study at the AAF’s ADMERICA National Public Service Competition and took home 2nd place in Hollywood...Florida. Then drank overpriced marshmallow old fashioned’s. Highly recommend those.

AD creative director: Mckenzie Teng

Production: Lucky Post

Awards: 2019 Bronze Addy Public Service Campaign

Press

https://www.thedrum.com/creative-works/project/hype-bonton-farms-many-seeds-change

https://lbbonline.com/news/spots-show-how-bonton-farms-is-sowing-the-seeds-of-change/

https://sawt.co/news/article/Many-Seeds-Of-Change-Bring-Awareness-To-Bonton-Farms

https://adsofbrands.net/en/news/dallas-advertising-industry-comes-together-to-support-local-community-organization-bonton-farms/835

https://adchatdfw.com/dallas-advertising-industry-comes-together-to-support-local-community-organization-bonton-farms/

https://creativepool.com/profile/242139/news/many-seeds-of-change-bring-awareness-to-bonton-farms--dallas-advertising-industry-comes-together-to-support-local-community-organization-bonton-farms.21631

Results

• 102 million impressions

• 30% lift in web traffic

• 13% lift in donations

• 10% ad recall lift

• Plus, fun comments like these…

Full team:

McKenzie Teng Creative Director
Christin Workman Creative Director
Kira Stearns Media Director
Ethan Bailey Media Strategist & Mentor
Chelsey White Account Director
Kelsey Damon Brand Strategy
Cali Thompson Digital Strategist

Parnia Tahamzadeh Art Director 
David Taylor Copywriter 
Adam Johnson Copywriter 
Labri Heaton Art Director
Brian Mauricio Copywriter

Stephanie Murdoch Mentor & Producer
Lucky 21 & Lucky Post Partner

Andrew Ryan Shepherd Director
Christina Childress Photographer
Sai Selvarajan Editor